Knottycase / Sustaining The Story
product & packaging
"Leap, your gorgeous yet totally practical design & brand influence has left us with a truly beautiful face to the world. Thanks for being so brilliant and working with us so well. Matt you are a consummate professional and team member."
Joey Hundert & Joshua Hundert- Founders
Hand-crafted cases for iphones, made from the most beautiful salvaged woods. 100% Made in Canada.
Knottycase is a dynamic two-man team, consisting of the Hundert brothers: Joey and Josh. They started Knottycase as a solution for a gap in the iphone case market. Specifically, they wanted to join the growing market for iphone cases that were aiming for sustainability and environmental balance.
After getting to know each other via Skype, the relationship between Knottycase & Leap strengthened to the point where we were commissioned to create a striking, adaptable brand that fitted their market place and could be used on print / web and even laser engraved into the iphone cases.
From the start we knew the direction, and the sketch made on the first skype meeting formed the thought process using map topography (where the trees are found), which also represented the grain of the wood (the actual product) and a fingerprint representative of individuality and touch.
The supporting promotional material, packaging and graphical language exudes environmental thinking, made and produced from 100% recycled stocks; the perfect complement to this exciting new product and company.
This is one of three Canadian/US live projects we’re on working on at the moment. Knottycase has been an inspiring journey that we really feel proud to have been able to collaborate on. http://www.knottycase.com
Self confessed, madly obsessed with all things sustainable, social entrepreneur Joey Hundert is also Founder & Executive Producer of Sustainival- The World’s First Green Carnival http://sustainival.com
Leap was chosen for this project as a result of our good design reputation, commitment to the environment, and shared values. We loved the product and saw its potential.