National Trust / Fresh Air campaign
design & print
“ We were completely delighted with the Fresh Air campaign, from stickers to exhibition panels. Thank you for such a quick turn around and genius designs!”
Nick Stokes - Marketing
Since 2004, the National Trust has been one of Leap's key clients. We have advised on National Trust UK wide sustainability and paper policies and being one of the Trusts approved brand suppliers, we were also complimented by the Director General of the National Trust on pushing their boundaries, implementing the highly successful campaign Fresh Air 2010.
The campaign objectives were to inspire people to enjoy the fresh air by visiting the outdoors (gardens, parks, coast, woodlands, countryside), whilst encouraging people to try different outdoor activities. The idea being, to show just how good the National Trust is as an enabler; welcoming people to the outdoor space and to share a sense of celebration in the outdoors and of course getting fresh air.
We chose to create a bright, passionate and active identity utilising the new Trust brand guidelines. The rainbow is associated with the outdoors and the idea that you always wonder what is at the end of the rainbow, a representative of the next activity/escapade to be discovered.
The creative work includes the design and production of all supporting marketing material, family planner, online graphics and promotional clothing. Leap then continued to produce ten banners to publicise the event at Trust properties all around the country.